The three major factors that influence the success of a piece of direct marketing are:
- Message Relevance – tone, content, offer, response mechanism
- Database – accuracy, updated, targeted
- Design – simple, impactful, reader-friendly
With knowledge and experience of complex large-scale and simple, small direct marketing campaigns, Blend Communications are ideally placed to advise, plan and execute activity to meet the needs and budgets of our clients.
Whether our clients are developing mailing programmes for their own database or require external databases of specific audiences to be bought to grow their business, the team at Blend Communications are highly qualified in this area led by Andrew Cartwright, a Fellow of the Institute of Direct Marketing.
Here’s a few of the recent direct marketing campaigns developed for